Designing Strategy Projects

"Everything should be made as simple as possible, but no simpler" Albert Einstein  

Strategy projects, by default, deal with complex, changing contexts, long time-horizons and transformational outcomes.  Faced with this type of task, it’s easy either to get lost in over-complication and wasted effort, or to over-simplify at the outset and miss important nuances.  

What does Designing Strategy Projects cover?

Strategic thinking is both an art and a science and a well designed strategy project harnesses both intuition and analysis, without muddling them up.  This one day course introduces participants to a set of design principles for approaching strategy projects, including both generic schemas for organizing the strategic thinking work and processes to customize the overall process to fit specific project briefs.  The course draws on a range of expert analysis of the strategy process, including Liedtka, Mintzberg and Hamel, as well as a wealth of practical experience. The course also introduces a selection of strategic thinking tools and identifies the project stages where they are of most use.  

What will I get out of this course?

After attending this one-day course you will have an understanding of:

  • the design principles for approaching strategy projects, including integrity of practice  
  • the five strategic thinking steps and the four strategy process stages and how they fit together  
  • how to maintain an outcomes focus whilst ensuring existing assumptions are interrogated and new perspectives are explored  
  • how to create productive iteration but avoid wasteful churn  
  • which types of strategic thinking tools to employ at each stage in the project, and why  

Who should attend this course?  

This course is ideal for anyone who has to run, participate in, or provide oversight for strategy projects.  This course is equally relevant for strategy projects in the public, private and not-for-profit sectors.  


This course is presented by Stephanie Pride.  Stephanie had extensive experience in designing and managing strategy projects.  She has supported clients from all sectors to design and deliver strategy projects and has also developed customised in-house strategy frameworks for clients.    

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